When designing my poster, I started by listening to Hurray for the Riff Raff’s The Past is Still Alive album while writing down key notes such as memory, identity, and old America. I conducted secondary research by reviewing the promotional material that was already published for this tour, watching music videos, and gathering visual research. I created a moodboard with my findings and sketched some thumbnails. I sketched and vectorized the needlepoint-inspired elements, and then started laying out posters into compositions. I received tons of great feedback on my designs before landing my final composition for screen printing. I did encounter challenges while learning how to screen print, and I learned that if you're doing solid board design, you need to print on a larger screen. All in all, this project was such a great learning experience in terms of new print techniques and peer collaboration.
