Half N Half Doughnuts

PROFESSIONAL| March 2023-January 2025

Half N Half Doughnuts is a local doughnut shop located on Capitol Hill, Seattle. I led the redesign of the company website with their marketing coordinator, Jack Carballo. In addition, I was tasked with organizing their branding materials and creating other signage and packaging.

The client requested a website with a more appealing and seamless experience that allows users access to the updated menu and gives them a taste of what it’s like to be in the shop. I delivered an updated website, including new photography, a home page, a blog page, and a menu design. I also provided a branding guide that organized the new and existing design assets and elements. The outcome improved the overall user experience of the site, and customers got a better understanding of the shop and its offerings.

I began the redesign process by meeting with the owner to identify key issues with the original website. I conducted secondary research on competitor websites and gained insights into industry standards. After gathering all the necessary design materials, I organized them into a branding guide for consistency. I then photographed the doughnuts and worked with the marketing coordinator to create flavor profiles and streamline the menu. Throughout the project, I met with the client and marketing coordinator to review progress and incorporate feedback, ensuring we met the design goals.